Giorgia Meloni made a speech that came to define her: "I am Giorgia, I am a woman, I am a mother, I am Italian, I am a Christian, and you can't take that away from me," she told cheering supporters.
Rightist bloc wins Italy vote, Meloni's party out front
Meloni likely to be Italy's first female prime minister
Her party has never repudiated post-fascist roots
Fast forward three years, and the nationalist leader is also poised to become Italy's first female prime minister.
Provisional results from Sunday's general election showed Meloni's Brothers of Italy (FdI) group topping the polls with almost 26% of the vote, propelling an alliance of right-wing parties to clear majorities in both houses of parliament.
At the last general election in 2018, FdI won just 4.3%.
As head of the largest single party, Meloni will almost certainly get the nod from the head of state to form a new government and face up to a daunting array of problems, including surging energy prices and war in Ukraine.
"When this night is over, we must remember that we are not at the end point, we are at the starting point. It is from tomorrow that we must prove our worth," the 45-year-old Meloni told party faithful early Monday morning.
The rapid rise in her fortunes is intricately tied to the transformation of Brothers of Italy, which has moved out of the shadows and into the mainstream without ever fully repudiating its post-fascist roots.
Friends and critics alike say the surge in support is largely due to the steely determination of Meloni, who won her first local election at 21 and became Italy's youngest ever minister when, at the age of 31, she was given the youth portfolio in Berlusconi's 2008 government.
Her ascent is especially notable considering her humble background in a country where family ties often trump merit.
She was brought up by a single mother in a working class district of the Italian capital after her father abandoned them following her birth, and has made no attempt to lose her strong Roman accent.
In her 2021 autobiography, 'I am Giorgia', Meloni says she found a new family aged 15, when she joined a local youth section of the Italian Social Movement (MSI), created in 1946 by supporters of the disgraced fascist dictator Benito Mussolini.
Hard-working and feisty, she soon caught the eye of party activist Fabio Rampelli, who organised courses to train what he hoped would be a new generation of conservative politicians.
"My idea was to imagine a right-wing government, which had nothing to do with the (fascism of the) 1930s," said Rampelli, who is deputy head of the Brothers of Italy in parliament.
"Meloni was blonde, blue-eyed, petite, easy-going and witty. She was also very concrete and not ideological. All the characteristics we needed to take the Italian Right to the next level," he said.
FLAMES AND ANGELS
The MSI was folded into a new body called National Alliance (AN) in the mid-1990s before merging with a mainstream conservative group created by former prime minister Berlusconi.
In her biggest political gamble, Meloni and a contingent of AN veterans left Berlusconi in 2012 and co-founded Brothers of Italy, named after the opening lines of the national anthem.
The party maintained the old flame symbol of the original MSI group and Italian media occasionally publish photographs showing fascist memorabilia in the offices of some Brothers of Italy regional politicians.
No such relics adorn Meloni's office. Instead there are numerous angel figurines, snaps of her 5-year-old daughter, chess sets, a photograph of Pope John Paul with Mother Teresa, and pots of coloured pens she uses to take meticulous notes.
In an interview last month, she dismissed any suggestion that her party was nostalgic for the fascist era and distanced herself from comments she had made as a teenager praising Mussolini, an ally of Nazi leader Adolf Hitler in World War Two, as a "good politician".
"Obviously I have a different opinion now," she said, without elaborating.
Meloni compares her party to the US Republican Party and Britain's Conservative Party. Patriotism and traditional family values are exulted, while "woke" political correctness and global elites are excoriated.
"Yes to natural families, no to the LGBT lobby, yes to sexual identity, no to gender ideology, yes to the culture of life, no to the abyss of death," she said in a speech in June to supporters of the Spanish rightist party Vox.
"No to the violence of Islam, yes to safer borders, no to mass immigration, yes to work for our people, no to major international finance," she continued, speaking in Spanish, her voice raising to a crescendo of red-faced anger.
Pollsters say the secret to her success lies in her novelty value in the old-man world of Italian politics and the steadfastness of her uncompromising messaging.
Whereas her allies Matteo Salvini and Silvio Berlusconi joined forces with the centre-left last year to form a unity government under Mario Draghi, Meloni refused, saying appointing an unelected former central banker was undemocratic.
The decision left Brothers of Italy as the sole major party in opposition, giving it a pass on having to defend unpopular decisions taken during the COVID emergency.
Meloni has been cautious ahead of the election, urging her allies not to make pledges they cannot keep and promising to be a safe pair of hands managing Italy's fragile public accounts.
She has reassured Italy's establishment, touting a strong pro-West message, vowing to boost defence spending and undertaking to stand up to Russia and China.
"It will not be the usual 'spaghetti and mandolin' Italy that fails to show up when history beckons," Meloni said.
All the tough talking inevitably draws comparisons in the Italian press between Meloni and former British Prime Minister Margaret Thatcher.
The Italian leader has played on this, saying one of her main inspirations is the English philosopher Roger Scruton, who provided intellectual vigour to Thatcherism in Britain.
Just as Thatcher shattered Britain's glass ceiling to top office 43 years ago, so Meloni looks set to follow suit in Italy. But this is not something she dwells on.
She is opposed to diversity quotas to boost female presence in parliament or the boardroom, saying women have to get to the top through merit. However, she says that being a woman has its advantages in macho Italy.
"When you are a woman you are often underestimated, but that can help you," she said.