FIFA's partners and World Cup sponsors must urge world football's governing body and the Qatari government to compensate migrant workers who suffered while preparing the nation for the event, Human Rights Watch, Amnesty International and FairSquare said on Tuesday.
Qatar has faced intense criticism from human rights groups over its treatment of migrant workers, who along with other foreigners comprise the bulk of the country's population.
Qatari authorities did not immediately respond to a request for comment from Reuters about the rights groups' report.
The government of Qatar has said that its labour system is still a work in progress, but denied a 2021 Amnesty report that thousands of migrant workers were still being exploited.
Last week, a YouGov survey of more than 17,000 fans from 15 countries -- 10 of them European -- commissioned by Amnesty showed 73 percent of respondents would support a proposal for FIFA to compensate migrant workers, while 10 percent opposed it.
Minky Worden, the director of global initiatives at Human Rights Watch, said that sponsors should use their "considerable leverage" to apply pressure on FIFA and Qatar to fulfil their responsibilities to workers.
"Brands buy rights to sponsor the World Cup because they want to be associated with joy, fair competition and spectacular human achievement on the field -- not rampant wage theft and the deaths of workers who made the World Cup possible," said Worden.
The three human rights organisations said they had written to FIFA's 14 corporate partners and World Cup sponsors in July and that four of them -- AB InBev/Budweiser, Adidas, Coca-Cola, and McDonald's had indicated their support for ensuring remedy for workers.
Ten other sponsors -- Visa, Hyundai-Kia, Wanda Group, Qatar Energy, Qatar Airways, Vivo, Hisense, Mengniu, Crypto and Byju's -- have not responded to written requests to discuss tournament-related abuses, the organisations said in a statement.
In May, Amnesty and other rights groups had called on FIFA to earmark $440 million to compensate migrant workers in Qatar.
FIFA said then that it was assessing Amnesty's proposition and that workers had received payments of a total $22.6 million as of December 2021, with an additional $5.7 million committed by contractors.
It added last week that a wide range of measures had been implemented in recent years to improve protection for workers in Qatar, which will host the World Cup from Nov 20.