Redy detergent renews promotional partnership with actor Tasnia Farin

It plans to continue expanding its consumer engagement efforts through product promotion, a media statement says

Detergent powder brand Redy has renewed its partnership with actor Tasnia Farin following a “strong response” to previous promotional campaigns.

A signing ceremony marking the continuation of the collaboration was held on Sunday at the headquarters of Redy’s parent company Radiant Care Limited, read a media statement.

Speaking at the event, Head of Marketing Fazal Mahmud Roni said Farin’s popularity and public appeal reflected the values of the brand and expressed optimism about continuing the partnership.

Farin said she had enjoyed working with Redy and looked forward to connecting with audiences through new promotional initiatives.

Among others present at the event were Head of Business Operation Maruf Mizan, Brand Manager Tareq Hasan Tuhin and Black and White Communication Operation Manager Samiul Haque.

According to the media statement, Redy plans to continue expanding its consumer engagement efforts through product promotion and brand campaigns across the country.