SaRa Lifestyle launches new winter collection

Prices start at Tk 500, going up to Tk 4,000

SaRa Lifestyle has released its latest winter line, offering a wider set of layering options and cold-weather apparel for men, women, and children.

The collection uses fabrics such as Tencel, cotton, denim, blended materials, and synthetics, with prices starting at Tk 500 and going up to Tk 4,000, read a media statement on Saturday.

Snowtex Group introduced SaRa Lifestyle in 2018. The brand has since expanded across the country and positioned itself as a popular source for affordable winter wear.

The men’s collection featured jackets, shackets, hoodie jackets, Tencel shirts, full-sleeve T-shirts, denim shirts, denim jackets, casual and formal wear, denim pants, joggers, and shawls, according to the statement.

For women, SaRa Lifestyle offers kurtis, fusion jackets, hoodie jackets, denim kurtis, denim jackets, ponchos, denim tops, full-sleeve T-shirts, hoodies, and shawls, it added.

The kids’ line brings jackets, sweat sets, denim shirts, denim jackets, joggers, tops, and kurtis.

SaRa’s winter items, especially jackets, have built strong customer demand due to durability, comfort, and value.

SaRa Lifestyle currently operates outlets in Dhaka’s Mirpur-6, Bashundhara City, Mohammadpur, Uttara, Baridhara (J Block), Banasree, Wari, and Basabo. Outside Dhaka, the brand has stores in Rangpur, Rajshahi, Bogura, Sylhet, Feni, Barishal, and Narayanganj.