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Published : 09 May 2025, 09:03 PM
The European Union (EU) and Bangladeshi artist Critical Mahmood have launched the “I’ve Got the Power” campaign to celebrate a partnership between Bangladesh and the EU for a greener, sustainable future for all.
The campaign focuses on the transformative impact of EU-supported initiatives in Bangladesh that provide renewable solutions for individuals and local communities, a media statement said on Friday.
Mahmood’s track, I’ve Got the Power, is the inspirational anthem of the campaign, highlighting the potential of clean energy to improve lives and encouraging them to adapt, it said.
“As an artist, it is my passion to support positive change with an impact on real people. Renewable energy is crucial for the future prosperity of Bangladesh and I’m proud to lend my voice to inspire change and contribute to a larger mission in collaboration with the European Union,” Mahmood was quoted as saying in the statement.
The EU’s Global Gateway initiative underpins the campaign, and is exemplified by projects like the Bangladesh Renewable Energy Facility, which aims to install approximately 750MW of renewable energy capacity, primarily through utility-scale solar photovoltaic and onshore wind projects, alongside battery storage systems, it added.
Michael Miller, EU ambassador to Bangladesh, said: “The clean energy transition is about people: their access to reliable power, their access to economic opportunities. This campaign should make us think about how we can all work to build a sustainable future for individuals and communities in Bangladesh.”
Global Gateway is the EU's offer to boost smart, clean, open and secure connections in digital, energy, water and transport, and to strengthen health, education and research systems.
The initiative’s strategy embodies a team-Europe approach that brings together the European Union, EU member states and European development finance institutions. Together, they aim to mobilise up to €300 billion globally in public and private investments by 2027, creating essential links and closing the global investment gap.
