A manicure salon in Malaysia is selling painted and press-on nail designs based on the television show Squid Game, the latest small business to cash in on the soaring popularity of the South Korean series.
Published : 15 Oct 2021, 01:53 PM
The Maniqure Nail Salon on the outskirts of Kuala Lumpur has designed a set of nails for each of the show's nine episodes.
"Is it difficult to draw? Yes a little bit because ... it's all 100 percent hand painting, not printing," said Salon co-owner Lim Pei Xin. "Every fine line we have to stop breathing."
The dystopian drama, in which cash-strapped contestants play childhood games with deadly consequences in a bid to win 45.6 billion won ($38 million), has inspired countless memes, Halloween costumes and real-world recreations.
Chin Kwan How, co-owner of the Maniqure Nail Salon, said demand for the press-on version of the themed nails had come from international buyers via the business' website, as well as locals.