ACI Qurbani Express launches to provide ‘hassle-free cattle purchases’

In collaboration with Shwapno, the service aims to simplify the Qurbani process while ensuring Shari’ah compliance, customer convenience, and fair opportunities for marginal farmers, ACI says

Bangladeshi conglomerate ACI is launching ACI Qurbani Express ahead of Eid-ul-Adha to provide customers with an “innovative and ethical approach to sacrificial cattle procurement” in Dhaka city.

Through collaboration with retail arm Shwapno, the service aims to simplify the Qurbani process while ensuring Shari’ah compliance, customer convenience, and fair opportunities for marginal farmers, ACI says in a report.

“For decades, traditional cattle markets have been associated with stress, uncertainty in pricing, concerns over animal health, and a lack of transparency. ACI Qurbani Express addresses these challenges by creating a streamlined and secure system that meets the modern-day needs of both urban and rural communities,” ACI said in a press release.

Customers can now book sacrificial animals through Shwapno through direct farmer-to-customer transactions that eliminate middlemen.

ACI says this will not only strengthen the rural economy, but also support small-scale livestock owners.

Buyers can also purchase animals in increments, with animals directly delivered to their doorsteps two days before Eid.

“A major highlight of this initiative is its focus on ethical and natural cattle rearing. All animals are raised by marginal farmers without the use of harmful steroids or artificial growth enhancers. Their health is monitored by certified veterinarians, with regular vaccinations, deworming, and medical check-ups. Customers receive monthly health updates and can even request physical visits to see their animals, ensuring transparency and trust,” ACI says.

The service will also provide live weight pricing to give customers accurate prices based on weight at time of delivery while also maintaining a unique identification code for tracking.

“The entire process is supervised by its Shari’ah Supervisory Board, ensuring complete compliance with Islamic principles—from the ownership transfer to handling unforeseen circumstances like animal illness or death. The platform also encourages early booking to allow buyers to form a spiritual connection with their animal, in line with the essence of the Qurbani ritual,” ACI says.

ACI Qurbani Express is available from the website and through a mobile app.