Maruf Mallick
bdnews24.com Telecoms Correspondent writes from Falun, Sweden
Falun, Sept 23 (bdnews24.com)--The Telenor Group's Indian mobile operation on Wednesday announced that its services in India will be named Uninor.
"The announcement of the Uninor name is a significant milestone in the roll-out of the operations in India as we move closer to launch. As in Telenor Group's existing markets, the Uninor brand will represent our vision and core values," said Jon Fredrik Baksaas, president and CEO of the Telenor Group.
The Uninor name will leverage from Telenor Group's established marketing and design framework, increasing the efficiency and accuracy when introducing the brand to the Indian market, the company said.
The brand unifies the global telecoms expertise of the Telenor Group and the presence in and understanding of the Indian market of Unitech Ltd. in a common identity.
As in several other markets where Telenor Group has presence, the new name follows Telenor's brand strategy, combining the global position of Telenor Group with a distinct local flavor in one of the world's largest and fastest growing telecom markets.
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