British toymaker Hornby will sell model vehicles based on the new James Bond film, extending a tradition dating back half a century as the suave British agent returns to the screen.
Published : 06 Dec 2014, 01:11 AM
Hornby has won the international licence to sell Corgi and Scalextric-branded James Bond products with the new range to be displayed at the London Toy Festival in January 2015, the company said on Friday.
Bond, played by actor Daniel Craig, is back in the headlines after this week's announcement that the 24th film in the series will be called "Spectre" and released next November.
Hornby Chief Executive Richard Ames said that the deal will continue a long partnership between the toy firm, which traces its history back over 100 years, and the Martini-sipping spy.