September 17, 2026

Instagram is changing for teenagers in America. Will those changes go global?

Meta’s US settlement introduces tougher limits on screen time, late-night use and notifications, while regulators abroad ask why similar safeguards should not apply to teenagers worldwide

Instagram is changing for teenagers in America. Will those changes go global?
Teenagers pose for a photo while holding smartphones in front of an Instagram logo in this illustration created on Sept 11, 2025. REUTERS

News Desk

bdnews24.com

Published : 31 Aug 2026, 07:39 PM

Updated : 08 Sep 2026, 09:37 AM

Meta has agreed to some of the biggest changes yet to how teenagers use Instagram and Facebook, including daily time limits, overnight blocks and restrictions on features designed to keep young users engaged.

But there is a catch.

The measures stem from a settlement of up to $18 billion with a broad coalition of US state, territorial and District of Columbia attorneys general over claims that Facebook and Instagram were designed to keep young users hooked and that Meta misled the public about risks to children. The company denied wrongdoing.

Because the agreement applies automatically to under-18s in participating US states and territories, teenagers elsewhere are not guaranteed the same protections.

That distinction is already attracting attention abroad. South Korea has called for some of the measures to be applied globally, while governments elsewhere are examining what the agreement could mean for their own efforts to regulate social media.

So what exactly is changing, and why might a teenager's location determine which protections they receive?

What Has Meta Agreed to Do?

Meta has agreed to pay up to $18 billion over 10 years and introduce substantial changes to how under-18s use Facebook and Instagram in participating US jurisdictions, according to Reuters.

Students from Ricards Lodge High School in Wimbledon pose holding their mobile phones in London, Britain. REUTERS
Students from Ricards Lodge High School in Wimbledon pose holding their mobile phones in London, Britain. REUTERS

Among the most noticeable is a default two-hour daily limit across Instagram and Facebook. Meta says the limit is cumulative across the two platforms, including multiple accounts it detects as belonging to the same teenager, and can only be switched off with parental permission.

Most Instagram and Facebook features will also be blocked by default between midnight and 6am, preventing teenagers from viewing or posting to feeds, Stories, Explore and Reels.

Notifications will largely be silenced between 8am and 3pm, corresponding roughly with school hours.

Direct messaging, however, is exempt from the daily time limit, night-time block and school-hour restrictions, allowing teenagers to continue communicating with friends and family.

Teenagers will also receive prompts after every 15 minutes of continuous use and further reminders when their total daily usage reaches one hour and 90 minutes.

Meta has agreed to hide like and reaction counts by default. Teenagers will be able to make a non-personalised feed their default and disable autoplay, while parents can require those settings.

The agreement also strengthens existing restrictions on cosmetic-surgery filters by blocking what Meta describes as extreme make-up filters for teenagers.

Meta is meanwhile strengthening age-assurance technology intended to identify accounts belonging to children under 13 and to place 13- to 17-year-olds into appropriate teen protections even if they have entered an adult birthday.

Reuters says the measures will be phased in, with a non-personalised feed due within four months, broader compliance measures within six months and major age-assurance requirements within a year.

Aren't Instagram's Teen Accounts Already Global?

Yes, and this is where the distinction becomes important.

Meta launched Instagram Teen Accounts in 2024 and said in June 2025 that they had been rolled out to every country where Instagram is available.

Those accounts already make teenage profiles private by default, restrict who can contact younger users and place them into stricter content settings. Teens under 16 generally need parental permission to make those protections less restrictive.

Meta subsequently added further safeguards, including requiring parental approval for younger teenagers to use Instagram Live or disable protections that blur suspected nude images in direct messages.

It is also expanding newer 13+ content settings globally across Instagram, Facebook and Messenger, designed to reduce teenagers' exposure to material the company considers inappropriate for their age.

Students from Ricards Lodge High School in Wimbledon look at their mobile phones in London, Britain. REUTERS
Students from Ricards Lodge High School in Wimbledon look at their mobile phones in London, Britain. REUTERS

So the basic Teen Account system is already global.

What the US settlement adds is a tougher layer focused particularly on how long teenagers use Meta's apps and some of the mechanisms that encourage continued engagement.

Meta says those settlement measures will automatically apply in participating US states and territories. It has not announced that the entire package will automatically be introduced worldwide.

Why Are Regulators Elsewhere Paying Attention?

Because the settlement gives them a concrete example of measures Meta has demonstrated it can implement.

South Korea's Korea Media and Communications Commission said protections addressing algorithm-based recommendations, engagement metrics and push notifications should ideally apply to young users worldwide.

Australian officials have similarly pointed to the US agreement as evidence that social-media companies already possess tools capable of reducing risks to younger users.

And the international response is moving beyond rhetoric.

Philippine Information and Communications Technology Secretary Henry Aguda told Reuters that Meta had agreed after talks with his government to strengthen age verification and parental controls, speed up the removal of harmful material and cooperate more closely with law enforcement.

Reuters reported that regulators and governments from South Korea and Australia to Brazil and Europe are scrutinising what the settlement could mean for their own approaches to children's online safety.

The agreement could therefore make it harder for platforms to argue elsewhere that stronger restrictions are technically impractical.

That does not mean every government will adopt the US model. Some favour age restrictions, while others are concentrating on recommendation systems, parental controls or harmful-content rules.

But regulators can now point to safeguards Meta has agreed to put into practice.

Do the Protections Go Far Enough?

Not everyone thinks so.

Critics argue that limiting how long teenagers spend on an app does not necessarily address what they encounter while using it.

Former Meta safety engineer Arturo Bejar, whose testimony played a role in the states' case, told Reuters that the settlement did not meaningfully address several problems he had raised, including harmful recommendations and Meta's handling of reports involving young users.

The agreement does not require Meta to abandon personalised recommendation feeds or targeted advertising. Reuters also noted that it does not directly tackle some categories of content that Meta's own researchers had previously identified as problematic.

Instead, teenagers will be offered the option of making a non-personalised feed their default, while parents can require it.

So the wider question is not simply how much time teenagers spend online, but what platforms show them during that time and how their systems encourage continued engagement.

Could TikTok and YouTube Face Similar Rules?

Potentially, and the agreement is deliberately structured to encourage that.

Meta says about 70 percent of the settlement, or roughly $12.7 billion, is guaranteed to participating jurisdictions over the next decade.

The remaining 30 percent — about $5.3 billion — would be released only if TikTok and YouTube introduce specified youth-safety measures and each makes a corresponding payment to the states.

Those measures include a one-hour daily limit, night-time restrictions and stronger age assurance.

If the rival platforms adopt the framework, Meta says its own default limits would also become tougher: its two-hour combined limit would shift to one hour per app, while the night-time block would expand from midnight–6am to 10pm–7am.

Reuters reports that Snapchat is also part of the broader effort to encourage rival platforms to adopt comparable safeguards, though Meta's published financial conditions specifically name TikTok and YouTube.

The settlement could therefore create two ripple effects — across borders and across competing social-media platforms.

What About Age Verification?

This remains one of the biggest practical challenges.

Teen protections work only if platforms can reliably determine who is a teenager.

Meta says it is investing in stronger technology both to detect accounts belonging to children under 13 and to identify users likely to be aged 13 to 17 even when they have supplied an adult birthday.

The company had already begun rolling out AI-powered age-assurance measures before the settlement.

But age assurance remains contentious. Regulators want platforms to identify younger users more reliably, while privacy questions remain over how such systems verify age and handle personal information.

There is also the basic problem that no detection system is perfect.

Australia's experience with restrictions on social-media use by under-16s has highlighted enforcement difficulties and weaknesses in age verification, Reuters reported.

So even stringent protections on paper depend heavily on whether platforms can correctly identify the people they are supposed to protect.

So Are Teenagers Outside America Less Protected?

Not necessarily across the board.

Teenagers in Bangladesh, South Korea and elsewhere can already receive many of Instagram's global Teen Account safeguards, including private accounts, tighter messaging controls and stricter content settings.

Newer 13+ content protections are also being expanded globally across Instagram, Facebook and Messenger.

But the US settlement creates an additional tier of safeguards.

For teenagers covered by the agreement, Meta will increasingly regulate not only what they see and who can contact them, but how long they use its platforms and some of the mechanisms designed to keep them engaged.

Critics say even those measures leave important questions about recommendations and platform design unresolved.

Yet the agreement has already shifted the international debate.

Regulators can now point to concrete protections Meta has agreed it is capable of implementing, while the settlement itself seeks to push competing platforms towards similar restrictions.

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