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Published : 11 Jun 2026, 03:35 PM
Shwapno, Bangladesh’s leading retail chain, has organised a special initiative to spread the joy of the mango season among underprivileged communities.
The programme titled “Shwapno Mango Festival” was held at the TNT Field in Mohakhali on Wednesday, according a media statement.
As part of the initiative, fresh and ripe mangoes were distributed among “people from disadvantaged backgrounds, allowing them to enjoy one of the country’s most loved seasonal fruits”.
The event brought together community members in a warm and festive atmosphere, creating moments of happiness and connection, as per the statement.
Throughout the day, participants gathered to receive mangoes and take part in the celebration. Volunteers and organisers interacted closely with attendees, helping to make the event engaging and memorable.
Beyond the distribution itself, the initiative aimed to share the simple joy of the season and encourage a spirit of togetherness within the community.
The Mango Festival is not limited to Mohakhali alone, Shwapno said, adding that it is carrying out similar mango distribution activities simultaneously in several locations across the country.
“In Dhaka, the campaign is being conducted at Rabindra Sarobar in Dhanmondi, Mirpur-1, and Rajabari Chourasta in Turag, Uttara.
“Outside the capital, underprivileged communities in Chattogram, Khulna, and Sylhet are also being reached through the initiative,” the statement read.
Commenting on the programme, Md Mahadi Faisal, deputy director (Category Growth & ESG) of Shwapno, said: “At Shwapno, we believe that the joy of safe and quality food should be shared by everyone.”
He said the company has been working closely with farmers for years, sourcing fruits and vegetables directly from them and making them available to customers through a reliable supply chain.
“This mango season, we wanted to extend that joy beyond our stores and share it with people who may not always have the opportunity to enjoy such seasonal treats,” he said.
He added that the mangoes distributed through the campaign have been collected directly from farmers, and through this initiative the company hopes to create meaningful moments of happiness while strengthening its connection with farmers, customers and the wider community.
Shwapno said through initiatives like the Mango Festival, it continues efforts to support communities and make seasonal produce accessible to more people across the country.
