September 17, 2026

Sephora to sell products via Israeli retailer; no plans for own stores

The partnership comes as brands doing business in Israel face pressure from a boycott movement over the Gaza invasion

Sephora to sell products via Israeli retailer; no plans for own stores
People enter a Sephora store in New York City, New York, US, May 20, 2021. REUTERS/Eduardo Munoz

bdnews24.com

Reuters

Published : 12 Aug 2026, 09:49 PM

Updated : 08 Sep 2026, 09:32 AM

Sephora has no plans to open its own stores in Israel, the LVMH-owned beauty retailer said on Wednesday, denying media reports it would launch its first stores in the country later this month, while confirming a partnership with an Israeli retailer.

Sephora Collection, the company's own beauty brand, has signed a temporary resale agreement with Israeli retailer Glam42, Sephora said in a statement, adding the products would be available in some Glam42 stores in Israel from end-August.

Glam42 did not immediately reply to a request for comment.

After Israeli media reports about Sephora opening stores, Israel's foreign ministry posted on X: "Welcome to Israel, Sephora!"

Sephora's partnership with Glam42 comes as brands doing business in Israel are under pressure from a boycott movement that has grown since Israel's invasion of Gaza.

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