Published : 12 Jan 2026, 06:02 PM
Updated : 21 Aug 2026, 03:00 PM
The Advertising Agencies Association of Bangladesh (AAAB) has hosted a closed-door session on AI-powered advertising with Google for senior leaders of AAAB member agencies in Dhaka.
The in-person session was held at the Aleph office in Gulshan on Jan 10 and was organised for agency owners, chief executives and senior decision-makers.
The session was led by Google Ads Business Lead for Bangladesh and Sri Lanka Tara Yoon, who has nearly two decades of experience in digital marketing and has overseen sales strategy and ecosystem growth for Google’s advertising solutions across emerging markets.
AAAB General Secretary Syed Ahsanul Apon and Joint Secretary MA Maruf represented the association, while Aleph was represented by Ehsanul Hoque, country director for Bangladesh and Sri Lanka, and Ahsanur Rahman, partner director for Bangladesh and Sri Lanka.
A total of 22 advertising agencies participated in the session, comprising both established full-service agencies and digitally focused firms.
During the session, Yoon shared insights into how artificial intelligence is transforming advertising through improved media planning, performance optimisation, creative effectiveness and measurement within Google’s advertising ecosystem.
She highlighted how agencies can use AI-powered tools to enhance efficiency, scalability and measurable business outcomes in an increasingly competitive market.
The discussion also addressed broader changes in the advertising industry and concluded with an interactive question-and-answer session.
The AAAB said the initiative aligns with its ongoing efforts to strengthen industry capability, leadership readiness and future-oriented knowledge across the country’s advertising ecosystem.
