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Published : 17 Jul 2026, 10:42 PM
In Peru, there is a wave of little Haalands.
In Argentina, Lionel has raced up the rankings, and in Mexico, a girl was reportedly named after three football players.
Parents in Latin America are already christening a new generation of newborns after the stars of the World Cup.
Hundreds of newborns in Peru have been named for rising stars such as Norway's Erling Haaland, while names inspired by legacy icons like Lionel Messi, Brazil's Neymar and Portugal's Cristiano Ronaldo each count around 30,000 registrations, Ivan Torres, a spokesperson for Peru's civil registry RENIEC, told Panamericana TV last week.
"Haaland is now Peruvian too," Torres said, noting one newborn was simply named "Mundial" after the Spanish shorthand for the World Cup. Peru did not qualify for the tournament.
Many Latin Americans with teams not competing or knocked out have been unwilling to support Argentina -- broadly seen as too Eurocentric -- and thrown their support behind the Norwegian team, whose "Viking row" and Haaland-driven run to the quarter-finals for the first time won them legions of new fans.
In Mexico, which co-hosted the World Cup with the US and Canada, a picture of a birth certificate went viral on social media showing a newborn girl named Quiñona Ysisidra Morita Haaland Guevara -- a reference to Mexican stars Julián Quiñones and Gilberto Mora as well as the Norwegian striker.
Ysisidra is a play on "Y si sí?", or "What if?", the upbeat mantra chanted by Mexican fans until they were knocked out by England in the last 16.
Mexico's governance secretariat did not immediately verify the authenticity of the certificate.
In Argentina, Enzo, Emiliano and Lionel topped the list of most popular boy names in the northeastern province of Salta the week before the final, according to local authorities who attributed the trend to the "World Cup phenomenon."
Argentina's World Cup team, which will play in Sunday's final, includes midfielder Enzo Fernandez, goalkeeper Emiliano "Dibu" Martinez, and team captain Messi.
Fabiola Molina, who hosts Mexico City-based podcast "Sin manual para padres" ("No manual for parents"), told Reuters the trend had a history across Latin America dating back to Diego Maradona's 1986 "Hand of God" goal against England.
"A few years ago, when the Backstreet Boys were popular, many women were naming their sons Kevin and Brian, and that's why it's very common in countries like Bolivia, Chile and Argentina to find someone called Brian Gonzalez, for example."
"It's funny, but it could also be prejudicial to children when they grow up," she said. "Just because your name is Messi or Lionel, it doesn't mean you'll grow up to be a good football player -- destiny won't carve that out for you."
