SaRa Lifestyle opens new outlet in Narsingdi

Fashion retail brand SaRa Lifestyle has opened a new outlet in Narsingdi, its 17th in total nationwide.

The showroom was inaugurated on Thursday at Boakur Mor in the district town, the brand said in a statement.

Among those present at the opening were Mosharrof Hossain, director of Snowtex Group; Md Faizur Rahman Nuri, deputy director of the group; Shakib Ahsan, deputy general manager and head of operations at SaRa Lifestyle; Apurbo Goshami, assistant general manager; and Faraz Hossain Rumman, head of brand and communications.

Speaking at the event, Mosharrof Hossain said the company launched SaRa Lifestyle with the aim of offering customers quality products, modern designs and reliability under one roof.

“With the launch of this showroom in Narsingdi, we want to get closer to our customers and offer them a shopping experience built on care, style and trust,” he said.

He said the brand hopes to attract customers with quality products at affordable prices while maintaining strict quality control and customer support.

According to him, the company decided to open the outlet in response to the growing demand for branded fashion among customers in Narsingdi.

To mark the launch, SaRa Lifestyle is offering a 15 percent discount on all products for the first three days.

The outlet offers a range of clothing for men, women and children, suitable for everyday wear, festive occasions and seasonal needs. A children’s play zone has also been introduced at the showroom to create a family-friendly shopping experience.

The outlet will also feature collections from the brand’s western sub-brand DHEU, which focuses on modern designs for younger consumers.

SaRa Lifestyle, a sister concern of Snowtex Group, has expanded its presence across the country with 17 outlets and an e-commerce platform, offering clothing that combines global fashion trends with local influences, the company said.