Shariful Islam urges new ULAB students to balance skills with values

Shariful Islam, founder and managing director of Bangladesh Brand Forum, addressed ULAB’s Fall 2025 Freshers’ Orientation on Sept 18 as the guest speaker.

He told students they were stepping into a rapidly changing world shaped by inequality, climate pressures and the disruptive rise of artificial intelligence, a media statement read.

Success, he said, would require not only digital, communication, sustainability and teamwork skills, but also core values such as integrity, responsibility, respect, compassion and a sense of purpose.

ULAB Vice-Chancellor Professor Imran Rahman and Pro-Vice-Chancellor Professor Jude Genilo also welcomed the incoming students.