Lotto launches ‘Adapto Memory Foam’ for shoes in Bangladesh

Lotto has launched a new line of shoe insoles that make use of Adapto Memory Foam technology, which is designed to provide maximum comfort and support for physical activity.

The lifestyle product designed by the Lotto Research Laboratories and reduces shock and cushions the foot to aid regular activity, Lotto said in a statement.

The insoles are light, washable and bacteria free and will allow customers to keep fit through exercise, providing an easy and enjoyable experience for runs, walks and exercising at home, the gym or outdoors, it said.

“It is very important to keep the body fit through regular physical activity,” Lotto said.

The ‘AMF-Adapto Memory Foam’ campaign was launched by Lotto Sport Italia President Andrea Tomat in Dhaka.

Customers who purchase Tk 1,500 worth of Lotto shoes from the company’s flagship outlets in Bangladesh will receive an AMF insole as a gift until December.

Lotto President Tomat provided an audio-visual presentation on Lotto’s activities around the world.

Lotto Sports Italia has been conducting business in lifestyle products for 45 years and is currently available in 110 countries across the world. It has over 150 outlets in Bangladesh. Cricketer Mushfiqur Rahim serves as its brand ambassador.

The company produces over 500 designs of sports and lifestyle shoes, slippers, polo shirts, T-shirts, sports sandals, jerseys, bags and personal care products.

Lotto Bangladesh presented Best Franchisee of 2017-18 to Rashid from Chandona Chowrasta in Gazipur at the event.

Lotto Bangladesh also announced a special scholarship programme for underprivileged children at the event.

The launch ceremony also included a fashion show.