June 09, 2026
It introduces a major upgrade to its virtual assistant at annual developer conference in California
Apple holds vast user data that could power a stronger AI assistant
AI chip demand strains supply chain across Apple and rivals
Sales are projected to grow strongly in the coming quarter
Major tech firms sit at the centre of a widening US–UK trade dispute
"We never think about shipping a technology, we always think about how can we leverage technology to ship amazing products," Ternus says
Ternus has recently overseen the company's hardware engineering efforts
Its rise has shaped tech and culture, popularising smartphones, apps, and integrated devices
