Published : 03 Sep 2026, 04:10 AM
Updated : 16 Sep 2026, 11:47 AM
Dyson, the British company best known for reinventing the vacuum cleaner, has turned its engineering muscle on the humble toothbrush -- and the result costs £420.
Launched by founder James Dyson in Paris on Tuesday, the device combines a toothbrush, flosser, and mouthwash sprayer in one handle.
It also comes fitted with a built-in camera that streams live footage from inside your mouth to your phone while you brush.
The toothbrush took six years and the work of 661 engineers to develop, according to The Guardian.
Its onboard camera functions as a high-quality endoscope, letting users see what their dentist sees -- in real time -- via the MyDyson app, which also provides feedback on brushing technique.
When the camera detects gaps between teeth, a jet on the handle releases a burst of mouth rinse to dislodge plaque, while the brush head works along the gum line and tackles surface stains, reports The Guardian.
Dyson claims the device removes significantly more plaque than leading electric toothbrushes on the market.
To keep the camera lens unobstructed, Dyson has developed its own non-foaming toothpaste and mouth rinse, each priced at £8.50.
The company says its engineers spent more than a decade studying oral hygiene habits and how plaque builds up, even developing a synthetic proxy plaque to test removal accurately.
Dyson is not alone in the premium toothbrush space.
Philips' Sonicare DiamondClean, stocked at major UK retailers, carries a £600 price tag, and dozens of smart brushes with app connectivity already crowd the market.
Not everyone is convinced the technology is necessary, however.
Eddie Crouch, chair of the British Dental Association, cautioned that expensive gadgets are no substitute for a proper routine, saying patients should not be swayed by big brands and high price tags.
