“Mastram”, an erotic thriller about a porn writer popular in the country's northern part, is coming on the big screen May 9. Distributors from various territories predict that if promoted smartly, the film will get a good opening, overwhelming footfall and they can also “smell” that the fictional biography will do “something good” for the industry.
Published : 23 Apr 2014, 11:04 AM
Sanjay Ghai, COO in Mukta Arts Limited, which has footprints in Delhi, Uttar Pradesh, Punjab and Rajasthan, is positive about the prospect of “Mastram” at the box office in the tier two cities.
“It looks like a very interesting film and I personally liked the way the producer is promoting it. It is going to create some good records for the industry. People will definitely come and watch the film,” Ghai told IANS on phone.
However, when it comes to predicting box office numbers for the small budget film directed by Akhilesh Jaiswal and produced by Bohra Bros, it is too early, he says.
“We can't predict the business right now, but we can smell that the film will do something good for the industry. The film is made in Rs.2 crore and the publicity budget is approximately Rs.10 crore, so I am hopeful,” he added.
Mastram is the pen name of the author, whose real identity is a mystery till date and it raises the curiosity around the film, in which Rahul Bagga will be seen in the title role and Trisha Berry as his supportive wife.
The curiosity element will play a vital role in bringing the audience to the theatres, says Rajesh Thadani of Multimedia Combines.