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Published : 24 Nov 2025, 08:30 PM
Daffodil International University has held “Oitijjer Haat 2025,” bringing together heritage, culture, and entrepreneurial innovation from all 64 districts of Bangladesh on a single platform.
The university said in a statement on Monday that the daylong festival was organised jointly by the department of innovation and entrepreneurship and BRAC Bank PLC at the Independence Conference Hall on the DIU campus.
The programme has been held this year under the theme “Branding Bangladesh”, aiming to introduce traditional heritage to the modern generation in an attractive way while creating a platform for local entrepreneure, it added.
The statement read that Prof Dr MR Kabir, vice-chancellor of DIU; Syed Abdul Momen, additional managing director and head of SME banking of BRAC Bank PLC; Prof Mohammad Masum Iqbal, pro-vice chancellor of DIU; Hamidul Haque Khan, treasurer of DIU; Jakirul Islam, head of SME strategy innovation and new business of BRAC Bank; Khadiza Mariam, head of women entrepreneurs cell; Prof Dr Rakibul Kabir, dean of the faculty of business and entrepreneurship of DIU; KM Hasan Ripon, managing director of Global Entrepreneurship Network Bangladesh; and Kamruzzaman Didar, head of the department of innovation and entrepreneurship, attended the inauguration.
It added that entrepreneurs, industry representatives, faculty members, students, and participants from different districts also joined the event.
Organised as part of Global Entrepreneurship Week, the university said the event is playing a vital role in promoting entrepreneurial spirit, leadership, innovation, and creative confidence among the youth.
As part of GEW 2025, GEN Bangladesh is hosting more than 100 entrepreneurship-centered events nationwide, engaging over one hundred thousand students in the national entrepreneurial ecosystem, it added.
DIU said the festival featured traditional rural products, local cuisine, handicrafts, folk culture, and creative branding presentations prepared by DIU students, representing the diverse identity of all 64 districts. Young entrepreneurs showcased innovative products and business ideas, attracting significant attention among visitors.
It added that with its unique fusion of traditional heritage and modern branding, “Oitijjer Haat” is emerging each year as a major point of attraction for the nation’s rising entrepreneurs.
According to the statement, since its inception in 2022, “Oitijjer Haat” has received copyright recognition and has become one of DIU’s most successful and celebrated flagship events.
This initiative, highlighting the unique heritage of each district, is now being recognised as a powerful model for youth entrepreneurship development and cultural branding, it read.
It quoted DIU Founder and Chairman Md Sabur Khan as saying, “Oitijjer Haat connects young people to their cultural roots and opens new avenues for entrepreneurial empowerment. This is not just an exhibition it is part of Bangladesh’s growing entrepreneurial movement.”
Abdul Momen said, “BRAC Bank has long been contributing to the development of SME entrepreneurs. Oitijjer Haat is a powerful platform for showcasing the potential of local entrepreneurs.”
Prof Kabir noted that this event plays a “significant” role in bringing the diverse traditions of all 64 districts to the younger generation and that it will have a “positive impact” at the national level.
Prof Masum said, “Oitijjer Haat is an exceptional initiative that brings together our culture, craftsmanship, and entrepreneurial potential. It will continue to inspire the new generation.”
Successfully held for the fourth time, the statement said “Oitijjer Haat 2025” is contributing to branding the heritage of Bangladesh in a modern context while empowering young entrepreneurs.
It added that organisers expect the flagship event to represent Bangladesh’s heritage on a greater scale in the international arena.
