Top of Mind ties up with RSPL

Rohit Surfactants Private Limited (RSPL), one of India’s leading corporate conglomerates, has recently signed an agreement with Top of Mind as AOR (the agency of record) for its corporate affairs in Bangladesh.

The signing ceremony was held at the RSPL Country headquarters in Nikunja, Dhaka, on Tuesday, said a press release.

Ziauddin Adil, Chief Executive Officer (CEO) of Top of Mind, and Raqibul Matin, Head of Marketing, RSPL Health Bangladesh Limited, signed the agreement.

High officials of the two groups including Director (Media) of Top of Mind Sayeda Umme Salma and Marketing Manager of RSPL Health Bangladesh Limited Sajid Iqbal, were also present.

As per the agreement, Top of Mind will be the AOR for RSPL in Bangladesh, spanning across TV, print, digital, radio and out-of-home.

As per the agreement, Top of Mind will provide exclusive strategic media planning and buying solutions.

The RSPL is famous for its detergent brand ‘Ghari’, which is hugely popular in India.

The leading Indian corporate conglomerate has initiated moves to market the detergent in Bangladesh.

In 2012, 'Ghari' had been recognised as the most popular detergent brand in India.

Currently, Top of Mind is providing strategic media planning and buying solutions to Media Buyer of Banglalink, OLX, BSRM, BRAC Bank, Qubee Bangladesh & others.