Beximco blazes the fashion trail at home with YELLOW outlets

Advisory: With photo

Dhaka, Dec 19 (BDNEWS) - Beximco Textiles Ltd has gone 'YELLOW', setting up a new chain of exclusive fashion shops in Bangladesh and Pakistan to sell the high quality garments that it produces for exports.

The company has opened YELLOW outlets at Gulshan Avenue, Bashundhara City and Dhanmondi in Dhaka. YELLOW received an overwhelming response from the consumers when Beximco Textiles first opened an outlet in Bashundhra, company executives said.

"Because of our affordable price range and fashionable, high quality garments, customers flocked to buy our products," said Beximco Textiles chief executive officer and Beximco Group director Syed Naved Husain.

"This prompted us to venture forth and open two more retail outlets in Dhaka."

Beximco plans to open more retail outlets in Sylhet and Chittagong and to eventually take its exclusive YELLOW brand worldwide.

There are a variety of garments available in these outlets which come in an affordable price range: Mens Formal Shirts starting from TK 799 to 999, Ultra Formal TK1199 to 1299, Ultra formal premium TK 1399 to 1499, Mens Casual Shirt from TK 599 to 899, Men's bottoms TK 599 to 899, Men's Denim Pants TK 599 to 899, Ladies Pants/Skirts TK 599 to 899, Ladies Tops TK 299 to 799, Ladies knits TK 249 to 799, Mens Knits TK 249 to 899 and Mens neckties TK 499 to 699.

Beximco Textiles is a 100 percent export oriented company but they decided to venture into the domestic market with YELLOW retail outlets so that Bangladeshi consumers can access the high quality clothes that are being exported out of Beximco.

Owing to the success of YELLOW in Bangladesh, Beximco Textiles has recently opened another outlet in Karachi, Pakistan which is also doing well and has become a fashion symbol in Pakistan. Beximco eventually plans to establish the Brand "YELLOW" worldwide, starting from the Asian Market.

BDNEWS/1816 hrs