Animojis to wireless charging, Apple's flashy iPhone X launch event

Apple introduces a new 'all screen' iPhone X - pronounced iPhone 10 - with a $999 price tag.
  • Apple's Schiller introduces iPhone X during a launch event in Cupertino. Photo: Reuters.

    Apple's Schiller introduces iPhone X during a launch event in Cupertino. Photo: Reuters.

  • Apple Senior Vice President of Worldwide Marketing, Phil Schiller, shows the AirPower wireless charging mat during a launch event in Cupertino, California on Tuesday. Photo: Reuters.

    Apple Senior Vice President of Worldwide Marketing, Phil Schiller, shows the AirPower wireless charging mat during a launch event in Cupertino, California on Tuesday. Photo: Reuters.

  • Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone 8 during a launch event in Cupertino, California on Tuesday. Photo: Reuters.

    Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone 8 during a launch event in Cupertino, California on Tuesday. Photo: Reuters.

  • Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone 8 during a launch event in Cupertino, California on Tuesday. Photo: Reuters.

    Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone 8 during a launch event in Cupertino, California on Tuesday. Photo: Reuters.

  • Tim Cook, CEO of Apple, speaks as product images are shown behind him during a launch event in Cupertino, California on Tuesday. Photo: Reuters.

    Tim Cook, CEO of Apple, speaks as product images are shown behind him during a launch event in Cupertino, California on Tuesday. Photo: Reuters.

  • Apple Senior Vice President of Worldwide Marketing, Phil Schiller, shows the iPhone X during a launch event in Cupertino, California, on Tuesday. Photo: Reuters.

    Apple Senior Vice President of Worldwide Marketing, Phil Schiller, shows the iPhone X during a launch event in Cupertino, California, on Tuesday. Photo: Reuters.

  • Eddy Cue, Senior VP of Internet Software, introduces Apple TV during a launch event in Cupertino, California on Tuesday. Photo: Reuters.

    Eddy Cue, Senior VP of Internet Software, introduces Apple TV during a launch event in Cupertino, California on Tuesday. Photo: Reuters.

  • Jeff Williams, Apple COO, speaks as product images are shown behind him during a launch event in Cupertino, California on Tuesday. Photo: Reuters.

    Jeff Williams, Apple COO, speaks as product images are shown behind him during a launch event in Cupertino, California on Tuesday. Photo: Reuters.

  • Tim Cook, CEO of Apple, speaks as a tribute video to the late Apple co-founder Steve Jobs plays behind him during a product launch event in Cupertino, California on Tuesday. Photo: Reuters.

    Tim Cook, CEO of Apple, speaks as a tribute video to the late Apple co-founder Steve Jobs plays behind him during a product launch event in Cupertino, California on Tuesday. Photo: Reuters.

  • Tim Cook, CEO of Apple, speaks as a tribute video to the late Apple co-founder Steve Jobs plays behind him during a product launch event in Cupertino, California on Tuesday. Photo: Reuters.

    Tim Cook, CEO of Apple, speaks as a tribute video to the late Apple co-founder Steve Jobs plays behind him during a product launch event in Cupertino, California on Tuesday. Photo: Reuters.

  • People await the start of a product launch event at Apple's new campus in Cupertino, California on Tuesday. Photo: Reuters.

    People await the start of a product launch event at Apple's new campus in Cupertino, California on Tuesday. Photo: Reuters.

  • (L-R) iPhone 8 Plus, iPhone X and iPhone 8 models are displayed during an Apple launch event in Cupertino, California on Tuesday. Photo: Reuters.

    (L-R) iPhone 8 Plus, iPhone X and iPhone 8 models are displayed during an Apple launch event in Cupertino, California on Tuesday. Photo: Reuters.

  • (L-R) iPhone 8 Plus, iPhone X and iPhone 8 models are displayed during an Apple launch event in Cupertino, California on Tuesday. Photo: Reuters.

    (L-R) iPhone 8 Plus, iPhone X and iPhone 8 models are displayed during an Apple launch event in Cupertino, California on Tuesday. Photo: Reuters.

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