In an undated image provided via Puma, Puma Mirage sneakers. In the age of the infinite scroll and the era of sneaker culture, where the competition to make the hottest, rarest, most wanted kick is more intense than ever, the shoe that clashes shades with the most force stops traffic — at least of the online kind. (via Puma via The New York Times)

The psychology of sneaker colours

You think they randomly choose those glaring shades of Nike, Adidas and New Balance? Think again