Fico by ISHO makes waves with debut at Milan Design Week

Positioned as ISHO’s global-facing brand, Fico's collection earned it a spot on the “must-see” lists of Forbes, Architectural Digest, Dezeen, and other publications

Fico -- a luxury furniture brand launched by leading Bangladeshi design house ISHO -- has made its mark on the global design stage with its debut at this year’s Milan Design Week.

Positioned as ISHO’s global-facing brand, Fico unveiled a collection that turned heads and sparked conversations, quickly earned it a spot on the “must-see” lists of Forbes, Architectural Digest, Dezeen, and other publications, the brand revealed.

Its showcase was a study in contrasts -- sculptural furniture pieces that merged ancient craftsmanship with Mediterranean influences, wrapped in a cosmopolitan narrative of “artful living”. The designs struck a balance between texture and form, heritage and modernity, storytelling and function.

But Fico’s presence in Milan was about more than aesthetics. Rayana Hossain, the founder of both ISHO and Fico, delivered a talk during the week on “Design as a Catalyst for Social Change”, emphasising that thoughtful design has the power to bridge cultural divides and fuel inclusive creative economies, particularly across the Global South.

From its curated installations to its visionary dialogue, Fico’s arrival in Milan was far more than a product launch -- it was a statement. And judging by the global attention it has drawn, it’s clear the world is listening.