Ashley Graham became the first plus-size woman to make the annual Forbes list of top earning models, ranked in 10th place with an estimated income of $5.5 million between June 1, 2016, and June 1, 2017.
Brazil's Bundchen, 37, who has held the top spot since 2002, was ranked second this year with an estimated $17.5 million, Forbes said.
Chrissy Teigen joined the Forbes list for the first time, taking the no.3 spot with estimated earnings of $13.5 million. Teigen, 31, the wife of singer John Legend, is also prolific on Twitter and Instagram and has deals with brands like Smirnoff to boost her earnings from fashion.
"With social media, there are more opportunities to create your own content and use your voice," Ivan Bart, president of IMG Models told Forbes. "The stars are using it."
Forbes said that the world's 10 highest-paid models banked a cumulative $109.5 million for the year, before taxes and fees. It estimated earnings from income from cosmetics, fragrance and other contracts based on interviews with managers, agents and brand executives.