Teletalk hits market with new logo for rebranding

Bangladesh’s struggling state-run mobile service provider Teletalk has begun a rebranding exercise and is out with a new logo in a bid to reverse its flagging fortune.

Senior CorrespondentSenior
Published : 8 March 2016, 06:32 PM
Updated : 8 March 2016, 07:46 PM

State Minister for Posts and Telecommunications Tarana Halim unveiled the makeover at a glittering function at the Bashundhara Convention City in Dhaka.

The minister said the rebranding and the new logo were aimed at reviving the telecoms operator and making it competitive.
Teletalk has been facing increasing customer ire for some time over its poor service quality.

“We shall not provide any extra privileges to Teletalk. We believe in having a free and competitive market and we want Teletalk to stand on its own and carve out a niche for itself,” the state minister said.

Tarana said 1,500 3G and 1,700 2G BTS will be installed, stressing the government’s eagerness to expand Teletalk’s coverage.

“We are committed to taking Teletalk to the remotest villages of the country,” she said.

Teletalk Chairman and Posts and Telecommunications Secretary Md Faizur Rahman Chowdhury said the principal goal was to take telecoms technology to the people.

But regulators BTRC Chairman Shahjahan Mahmood had a word of caution.

“In its new journey Teletalk must be careful about a few things. It should ensure uninterrupted voice and data service with excellent service quality. It should come up with attractive offers. Only then will a new logo be fruitful.”

Addressing the event, Teletalk Managing Director Gias Uddin Ahmed said, “Various obstacles, mainly investment shortage, prevented Teletalk from meeting expectations.”

He said Teletalk had ‘unleashed a revolution’ by introducing the 3G service.

Teletalk’s new Brand Ambassador, actor and theatre activist Jahid Hasan, was also present at the function.

A cultural programme, featuring Bangalee band “Jaler Gaan” and singer Konal, was also held.

According to BTRC, Teletalk had just over 4.2 million customers by the end of January while the total number of mobile-phone users was over 131.9 million.