Frequently asked questions about



Is a news agency or a newspaper?


Although began primarily as an agency, it is now essentially a newspaper published on the Internet, while a number of national and local newspapers subscribe to's news service. The vast majority of the portal is however completely open and free to the public, apart from a small core of premium content (including some audio and video).



Is politically aligned? strives to accurately report events as they occur, depicting the appropriate context and relevant background information.'s primary focus is to educate, inform and entertain its readers.



Does have an editorial bias?'s sole editorial bias is towards coherent, lucid, rational, logical, well-argued and topical content.



What is's policy on online comments and feedback? never censors or edits online comments and feedback - except if these deviate from the topic or are personal attacks.



In what way is the largest news provider in Bangladesh? has the greatest number of visitors of any Bangladeshi news outlet. had 4.4 million readers (unique visitors) in December 2013. According to Google Analytics, this was higher than any other news outlet in Bangladesh — online or in print, in English or Bengali. had a total of 17.26 million readers during 2013.



What is the extent of worldwide readership?'s readership is virtually the entire world. Google Analytics have tracked visitors from 235 countries and territories across the world.



In what way is 'Bangladesh's most authentic news source'? is the destination of choice during times of crisis or when a major story breaks. At these times, readership has been known to triple, leaving other news portals trailing in its wake. It is a byword for " what is really happening on the ground" in Bangladesh.



What are's core strengths?'s strengths are considered to be its trustworthiness, reliability and authenticity. While being renown for its speed of newsgathering and publication - is also not known to shy away from giving authenticity priority over speed.



What lies behind's recent drop in Alexa rankings relative to some other news groups?


Alexa traffic estimates and ranks are based on its "panel of toolbar users” which are intended to be “a sample of all internet users.” However, the basis for sample selection is not divulged, whereas it is patently impossible for their methodology to ensure sample distribution fairly reflects internet users by region, country and Web usage. 


Perhaps the major flaw in Alexa's approach as far as is concerned is that Alexa's reliance on data from those who have Alexa toolbars installed on their devices represents not only a miniscule portion of global internet users but also constitutes a completely random sample of users and projects: a skewed picture.


How does compare to other Bangladeshi news operations?


Every news outlet has its strength., as it is at pains to emphasise, has earned a reputation for delivering 'the authentic version' consistently faster than its competitors. Testimony to its position as the site which is the first point of information for news in Bangladesh are the tidal surges of visitors experiences at regular intervals throughout the year relative to other news groups. 


On Dec 12, 2013 when the former senior Al Badr figure Abdul QuaderMolla was hanged for war crimes of 1971, experienced a remarkable 48,000 concurrent readers on its site in the half hour following – exactly double that of its nearest competitor. On that day saw a massive total of about 1.7 million visits. Meanwhile, one of Bangladesh’s leading daily newspapers ProthomAlo had half a million (or we could say 500,000) less, according to Google Analytics.


According to the Analytics figures, ProthomAlo has a consistently lower readership than However, again attested by Google Analytics, during major events and at times of political crisis's traffic increases dramatically as a substantial additional chunk of Bangladesh's online readership turns to the portal: real time traffic is double, sometimes even triple, that of ProthomAlo.



What is the size of's readership over longer periods?


In December, had 30 million visits as opposed to ProthomAlo’s 24.55 million, according to Google Analytics. had 4.4 million unique visitors as opposed to ProthomAlo’s 2.16 million. While 11 percent of readers were ‘new’, ProthomAlo had 6 percent. ['new' as opposed to 'returning' visitors are a significant measure of an outlet’s readership growth]. is currently the most ‘liked’ news outlet in Bangladesh. It was the first to reach the million markon Facebook among all news outlets in Bangladesh.



What are the origins of  turned 7 in October 2013. However, its history dates back to mid-2006 in the form of a friendly takeover with boardroom changes at Bangladesh News 24 Hours Ltd, the owning company.


The takeover was an opportunity to return to the drawing board. What had started as BDNEWS - with news agency service delivered online to several newspapers in Bangladesh - had become difficult to sustain for the original founders.


In June 2006, Toufique Imrose Khalidi, journalist and former BBC broadcaster, took over as Managing Director of the company, and the organisation re-emerged as The only other member of the Board of Directors is ICT entrepreneur Asif Mahmood, who chairs.


As Editor-in-Chief, Toufique Khalidi headed a new-look team of experienced, talented, tech-savvy, multi-tasking, high-energy staff gathered from across the profession to build a faster-moving newsroom.


The news outfit’s second incarnation came as an online newspaper - an idea conceived just ahead of a five-day public holiday in late October 2006.


Facing the challenge of delivering news to a population who would be without newspapers during the holiday, the Editor-in-Chief took the decision to allow completely unrestricted and free access to the entire content of the platform, including news, for the duration of period. At that moment — in the early hours of October 23, 2006— Bangladesh’s first online newspaper was born!



Where is based?


Located at the heart of one of Dhaka’s business hubs and barely a five-minute walk from the headquarters of BRAC (the world's largest NGO), occupies two floors of the Red Crescent Concord Tower in Mohakhali. Traffic permitting,'s site is a 15-minute drive from the international airport and is conveniently located within close distance of Dhaka’s financial hub Motijheel, Bangladesh’s administrative centre the Secretariat and the capital city's diplomatic enclave.



What underpins's longstanding attractiveness to partners?


A number of compelling factors underpin why is regarded as a platform which exemplifies 'value for money' to its commercial partners.'spageview per visit and time on site has increased year on year. On average, each visitor views four pages and spends almost eight and a half minutes on the site.'s ‘stickiness’ has grown throughout the year,  increasing the visibility of advertisements. This pattern is set to increase with the relaunch of's blog site in February 2014.


Another factor accounting for’s reputation amongst its commercial partners and advertisers of offering 'value for money' is the site's strength in terms of the proportion of 'new readers/visitors': these accounted for 14.5 percent of's visitors through the year (the balance are 'returning readers/visitors'). 


To take an example from the print newspaper industry: an overwhelming proportion of a newspaper’s readers are regular subscribers - ‘returning readers'. However, the same newspaper is also purchased by new people from news stalls for the first time:  ‘new readers’.


In the case of out of every 100,000 people visiting its website, 14,500 people are visiting it for the fist time. It is the unassailable evidence which garners its advertising revenue. Advertisers are drawn to the compelling fact that the longer they maintain their presence on the portal, the larger are the new audiences they can reach - far greater than through a presence on any other news outlet in Bangladesh.