Fashion site unveils new and improved 'Zozosuit 2'
>> Reuters
Published: 29 Oct 2020 04:26 PM BdST Updated: 29 Oct 2020 04:26 PM BdST
-
Online fashion retailer Zozo's body-measuring suit "Zozosuit 2" is seen in this still image taken on October 29, 2020 from animation. ZOZO via REUTERS
Online fashion retailer Zozo Inc on Thursday unveiled a successor to its “Zozosuit” body-measuring suit, one of a string of failed projects ahead of the exit of founder Yusaku Maezawa, promising greater accuracy through design and software changes.
The original polka-dot Zozosuit, which when scanned with a smartphone allowed users to upload their measurements and order custom-made clothes, received massive interest but failed to drive sales amid complaints of poor sizing.
Zozo, which is controlled by SoftBank’s domestic internet business, says the new “Zozosuit 2” skintight suit has 50 times more markers, offering the higher resolution scans needed to recommend items like sportswear and underwear.
The fashion retailer said it is looking for partners and hopes to offer the suit within a year.
Accurate and easy-to-use body measuring technology has become a holy grail for online fashion retailers trying to reduce returns. The industry been boosted by consumers shopping at home during the COVID-19 pandemic.
Zozo already distributes the “Zozomat”, which can be used to measure feet for customised sizing recommendations.
-
How Moschino’s movie got made
-
We can’t stop thinking about Amanda Gorman’s headband
-
Clothing, like fashion trends, can be recycled too
-
Kim Jones wants to rule the fashion world
-
Biden, Harris make meaning the hottest inaugural fashion trend
-
Pierre Cardin, father of fashion branding, dies
-
Fate and fortunes of the fashion economy
-
Taiwan designer turns waste into fashion
-
How Moschino’s movie got made
-
Tadashi Shoji picks sparkly metallics at virtual NY fashion week
-
We can’t stop thinking about Amanda Gorman’s headband
-
Fashion trends are often recycled. Now more clothing can be, too
-
Kim Jones wants to rule the fashion world
-
Joe Biden and Kamala Harris make meaning the hottest inaugural fashion trend
Most Read
- Beximco plans to sell Tk 30bn worth of sukuk
- HT Imam, political adviser to prime minister, dies aged 82
- Dhaka city corporations redraw battle plan as mosquito sting thrives
- Former secretary Moinuddin Abdullah named new ACC chairman
- Penalised for plagiarism, DU teacher Samia says she has been framed
- PM’s political adviser HT Imam hospitalised in Dhaka
- Wigmaker sues bdnews24.com for reporting worker unrest
- How to register for coronavirus vaccine in Bangladesh
- Bangladesh cartoonist Kishore gets bail after 10 months in jail
- Nearly 40 killed in violent day of protests against Myanmar coup, UN envoy says